Archive for the ‘htc’ tag

Beats apparently wants to end their partnership with HTC

without comments

htc-beats-by-dre

It seems that HTC’s struggles aren’t there only worries. According to the Wall Street Journal, Beats Electronics is looking towards ending their partnership with the struggling smartphone maker, which still owns 25% of the company.

According to new reports surfacing from the Wall Street Journal, sources close to the matter has said that Beats Electronics is looking to buy back the remaining 25% stake that HTC has in the company, which was halved from 50% just last year. Apparently Beats is trying to scramble enough cash to buy back HTC’s 25% stake in the company, just over two years after the companies announced their partnership which totalled $300 million and gave HTC devices exclusive Beats Audio hardware and enhancements. If the deal goes through, Beats will be able to partner up with any mobile manufacturer they want, and HTC is likely to lose an important feature in their devices.

HTC has recently launched a $1 billion marketing campaign in partnership with film star, Robert Downey Jr., while launching their latest comeback attempt.

Written by Dion Guillaume

August 19th, 2013 at 8:25 am

HTC’s full ‘Here’s To Change’ ad goes live, screams for help

without comments

HTC has been struggling for quite some time now, that’s no secret. The company is busy with some restructuring efforts and one of its main focus points now is that of marketing, which is what they have identified as their main problem over the last few years.

Their ‘Here’s To Change’ marketing featuring Iron Man star, Robert Downey Jr., has started and it is said to total over $1 over the next few years, so it shouldn’t be taken too lightly. The first full length ad has appeared online and features Downey Jr. and other actors trying to think what HTC really stands for with possible answers suggested as ‘humongous tinfoil catamaran’, ‘hipster troll carwash’, ‘hot tea catapult’, ‘hold this cat’ and ‘happy telephone company.’ The moral of the video comes down to the fact that HTC “can be anything you want it to be.” The video is confusing to say the least, but it does make viewers ask questions, which is what advertisements are supposed to do.

Will it work you ask? Take a look for yourself and share your opinion, but in my opinion this whole ordeal just scream’s ‘Help This Company.’

Written by Dion Guillaume

August 14th, 2013 at 8:15 am

HTC and Robert Downey Jr. kick off $1 billion ‘Change’ marketing campaign

without comments

HTC earlier today confirmed that they are teaming up with Robert Downey Jr. for the next two years as they kick off their new ‘Here’s to Change’ marketing campaign, which will see Robert Downey Jr. and other stars in different scenarios trying to figure out what HTC stands for.

When HTC’s new CMO, Ben Ho, joined the company, he promised to turn the company’s slacking marketing efforts around, and we all know good marketing drives sales. The new ‘Here’s To Change’ marketing campaign is said to spread out over the next three years and will supposedly cost as much as $1 billion. The campaign will consist out of three phases with the first starting today, with full featured video advertisements starting on Thursday. In the video ads, Robert Downey Jr., who will work with HTC for the next two years, will be joined by other stars in different scene trying to figure out what HTC really stands for with some guesses being “Humongous Tinfoil Catamaran,” “Hipster Troll Carwash” and “Hold This Cat.”

The advertisements won’t show off actual devices, but is apparently made “to invoke interest and talkability amongst consumers.” It remains to be seen whether or not HTC will take that beautiful red HTC One and add some yellow hues to see an Iron Man edition, which could likely push up sales. Either way; hold my cat.

Written by Dion Guillaume

August 12th, 2013 at 10:30 am

Official HTC One Max renders leaked, looks like… a bigger One

without comments

htc-one-max-press-shot-leak

What a way to start the week off? EVLeaks earlier this morning leaked out some official looking press renders of the upcoming HTC One Max ‘phablet’ which is slated for launch later this year and set to compete directly with the Sony Xperia Z Ultra and the upcoming Samsung Galaxy Note III.

The HTC One Max render leaked by EVLeaks is apparently of a non-final version of the device, but there are some slightly noticeable changes to the device’s design. The HTC One Max seems to have a more conspicuous plastic rim around the edges, similar to the one found on the HTC One Mini, there’s also the obvious addition of a larger display. On the rear of the One Max you’ll see the camera’s flash has had a change of position, but other than that, it appears to follow HTC’s new design language. The HTC One Max has been rumoured to pack a speedy Qualcomm Snapdragon 800 SoC and a larger battery alongside HTC’s new UltraPixel cameras and their Sense 5 UI.

An exact date on which the HTC One Max will launch is yet to be revealed, but rumours suggest that HTC will launch the HTC One Max on September 5 at IFA 2013 in Berlin, Germany, just a day after the Samsung Galaxy Note III is set to be unveiled.

Written by Dion Guillaume

August 12th, 2013 at 8:20 am

Blue version of the HTC One leaked, likely to launch soon

without comments

htc one blue

Never really had a thing for a black, white or red HTC One? Well, then you’re in luck, an official looking image of a blue variant of the HTC One has been leaked all over the web thanks to EVLeaks and boy does it look dreamy.

EVLeaks earlier today leaked an image of what can only be described as a Smurf HTC One, thanks to the blue metal body. The Blue HTC One is likely to launch soon, considering a smartphone’s lifespan is quite short and will join the red, black and white versions that are already available on the market. In all likelihood it has taken a while, like the red version, to reach the market due to the anodization process of the metal where they colour it blue, or red. There isn’t much more to say considering EVLeaks and his mysterious ways and no carrier branding is shown off so it’s likely to not be exclusive to certain carriers like the red version is.

Is HTC trying to make an American flag with all the different colours or are they just trying to compete with the likes of Samsung and Nokia in the colourfront? Let us know what you think below!

Written by Dion Guillaume

August 6th, 2013 at 4:35 pm

HTC One Max allegedly caught on camera, said to launch early next month

without comments

htc-one-max

The HTC One Max has been lingering in rumourland for quite some time now, but the latest leak seems to confirm the existence of the device, if its real that is. The HTC One Max will apparently be a larger version of the HTC One just like the HTC One Mini was a smaller version. The device was initially leaked by O2, a UK carrier, in a inventory log.

The HTC One Max was allegedly caught on camera by an insider who promptly provided it to ePrice, a Taiwanese site. The HTC One Max will allegedly launch early next month at IFA 2013 which is set to be held in Berlin Germany. The One Max has been rumoured to feature a full metal body just like its smaller siblings, and will feature a large 5.9-inch 1080p touch display as well as a 2.3GHz quad core Qualcomm Snapdragon 800 processor and a hefty 3,200mAh battery. The HTC One Max is set to take on the upcoming Samsung Galaxy Note III and may just give HTC a foot to stand on in its constant war for a larger share of the Android market, currently dominated by larger players such as Samsung and LG.

The HTC One Max could possibly be HTC’s knight in shining armour, quite literally, but it remains to be seen whether or not HTC will be able to make the device competitive enough in terms of features compared to the Samsung Galaxy Note III which is rumoured to pack quite the punch. Who will you be rooting for, HTC or Samsung?

Written by Dion Guillaume

August 5th, 2013 at 8:18 am

HTC One Mini finally official, dynamite comes in ‘small’ packages it seems

without comments

HTC-One-mini

After ‘millions’ of leaks, HTC finally officially announced the HTC One Mini earlier today, confirming most of the leaks that have detailed the device until now. The HTC One Mini may very well take on the Samsung Galaxy S4 Mini, and beat it to take the ‘Mini’ phone crown.

Read the rest of this entry »

Written by Dion Guillaume

July 18th, 2013 at 10:31 am

HTC One Mini leaked in China as Desire 601e, may launch pretty soon

without comments

htc-one-mini-m4-tenaa

Nokia isn’t the only victim of a TENAA leak today, HTC’s famed, and unannounced HTC One Mini has leaked too today through the site, strangely though it is called the HTC Desire 601e in China, and it should launch in the near future alongside it’s global counterpart.

Read the rest of this entry »

Written by Dion Guillaume

July 17th, 2013 at 10:50 am

HTC teases HTC One Mini ‘Little Things’ inforgraphic

without comments

image

Unlike the Samsung Galaxy S4 Mini, the HTC One Mini is still a bit of a mystery, images have leaked, as have features, but no one knows for sure what HTC have in store for us.

Read the rest of this entry »

Written by Dion Guillaume

July 15th, 2013 at 6:09 pm

Get the HTC One for $49.99 from Sprint or AT&T now

without comments

HTC_One_us

Great news for those of you on Sprint or AT&T that are eager to get your hands on an HTC One smartphone. Thanks to Amazon Wireless, you can get $150 off of the current contract price of $199.99.

Read the rest of this entry »

Written by Dion Guillaume

July 10th, 2013 at 12:45 pm