Archive for the ‘htc one’ tag
Can Amazon save HTC without buying them? The ailing Taiwanese manufacturer is currently valued at $3.8 billion, losing its worth day by day, and even more of its market share. A Lenovo acquisition is rumoured heavily. Now, an alliance with online retail giant is signalling a turnaround for HTC.
According to a report by The Financial Times, Amazon and HTC are in the process of making three different Amazon smartphones, one of which is already in advanced stages of production and is likely to appear early next year. The HTC One was lauded as the year’s best Android smartphone, winning awards, selling mediocrely, but can Amazon boost the company’s struggling image and make them valuable, and more importantly more profitable again? HTC’s three Facebook phones have failed miserably, as has their Windows Phone devices, their tablets and now most of their smartphones too. Amazon is offering an exclusive device that will surely sell in the several millions across the globe.
Amazon may very well save HTC with an alliance, or they will end up buying the firm and taking full advantage of the firm and all of its assets.
So, you quite like the new gold iPhone 5s, but it’s sold out almost everywhere and you prefer a larger screen and Android. Well, HTC has solved that problem for you with their new genuine Gold HTC One. There is one slight problem though, it costs $4,400.
HTC and Goldgenie have teamed up to create the five most expensive HTC smartphones ever created. The 18 carat Gold HTC One devices were made in order to commemorate the eighteenth annual MOBO awards in the UK and each of the five smartphones will set you back a whopping $4,400, which is considerably more expensive than the champagne coloured iPhone 5s. It should be noted that the non-genuine Gold HTC One leaked last month is not the same device as the company launched today, meaning you’re likely to get one of the devices for much, much less than what they’re offering today.
What is the most expensive smartphone you have ever owned? Mine was my Nokia N950, which was priceless. Would you ever spend that much money on a smartphone or are you saving that for a house or the next Porsche?
Despite leading the commercial non-Nexus Android 4.3 update rollout and starting a controversial new marketing campaign with Iron Man actor, Robert Downey Jr., smartphone maker HTC’s future looks very bleak after shares hit an eight-year low early last month and analysts predict a grim future for the company.
HTC shares hit an eight-year low early last month after announcing that they are likely to make their eighth consecutive quarterly sales drop. The company was valued at $37 billion when it hit its peak a few years ago, before the iPhone and Samsung made smartphones gained the rave popularity they currently enjoy. The company is currently valued at just over a tenth of its peak at $3.8 billion, which analysts say is much higher than it will be when it hits the sweetspot for a merger or acquisition. BlackBerry and Nokia saw similar value drops before announcing their individual acquisitions last quarter. HTC’s value has dropped over 90% in the last 5 years and analysts doubt that the company would make a comeback.
It is entirely possible that the company may be acquired within the next few years with software giant, Microsoft, and computer giant, Lenovo, being pegged as possible suitors for the company.
After months of rumours, Beats Electronics finally announced today that they would be acquiring HTC’s last remaining 25% share in the Beats Audio initiative that the two companies started a while back, the deal gives HTC $265 million in cash.
“Here’s The Cash,” was likely the only words Beats Electronics gave HTC when they acquired HTC’s remaining stake in Beats Audio for $265 million, valuing Beats Audio at well over a billion dollars. HTC and Beats Electronics partnered up in 2011 to start Beats Audio, HTC got 50.1% of the company for just $300 million, selling 25% back just last year, and now the remainder of their shares. Until today, HTC was the largest external shareholder in Beats Audio and the duo are set to continue their partnership for the foreseeable future, sans the exclusivity though.
HTC has been going through some pretty rough times and their ‘Here’s To Change’ marketing campaign featuring Robert Downey Jr. doesn’t seem to be doing much wonders for the firm. Are they set to go the way of Nokia and BlackBerry?
If you’re stuck on big Red and almost due for an upgrade or just pondering a new contract then you’re in for the treat, the critically acclaimed HTC One is coming to the Verizon store near you at last with the firm date being set on August 22.
It has taken quite a while, but the Verizon bound HTC One is finally in sight so take out the balloons and cake. Verizon earlier today tweeted that they will be officially offering the HTC One in stores and online from August 22 onwards. The HTC One with Verizon bands and their 4G LTE connectivity will set you back $199 upon signing a two year contract, it remains to be seen whether they will be offering it off of contract and whether the upcoming Blue variant will be available.
The HTC One Max is expected to make its official appearance next month at IFA 2013 which may grossly affect HTC One sales if its priced right.
Great news for Sprint users that are ready for an upgrade, the Glamour Red variant of the HTC One will go on sale exclusively from Sprint in the US tomorrow for $199 when signing a two-year contract, but they’re also offering a buy one get one free offer to all their customers.
With a Blue version of the HTC One having leaked, it seems HTC is ready to launch the rainbow in their line ups. Sprint will apparently offer the Glamour Red variant of the HTC One exclusively to its customers, despite some shoddy national coverage. They are offering the HTC One Glamour Red for $199 when signing a two year contract with them, but that’s not all, they’ll through in another HTC One for free as long as you take out a two year contract on the second one as well.
Technically Sprint doesn’t get the whole buy One get One free, but at least they have some clever nameplay going. Will you be getting the Glamour Red HTC One?
HTC has been struggling for quite some time now, that’s no secret. The company is busy with some restructuring efforts and one of its main focus points now is that of marketing, which is what they have identified as their main problem over the last few years.
Their ‘Here’s To Change’ marketing featuring Iron Man star, Robert Downey Jr., has started and it is said to total over $1 over the next few years, so it shouldn’t be taken too lightly. The first full length ad has appeared online and features Downey Jr. and other actors trying to think what HTC really stands for with possible answers suggested as ‘humongous tinfoil catamaran’, ‘hipster troll carwash’, ‘hot tea catapult’, ‘hold this cat’ and ‘happy telephone company.’ The moral of the video comes down to the fact that HTC “can be anything you want it to be.” The video is confusing to say the least, but it does make viewers ask questions, which is what advertisements are supposed to do.
Will it work you ask? Take a look for yourself and share your opinion, but in my opinion this whole ordeal just scream’s ‘Help This Company.’
HTC earlier today confirmed that they are teaming up with Robert Downey Jr. for the next two years as they kick off their new ‘Here’s to Change’ marketing campaign, which will see Robert Downey Jr. and other stars in different scenarios trying to figure out what HTC stands for.
When HTC’s new CMO, Ben Ho, joined the company, he promised to turn the company’s slacking marketing efforts around, and we all know good marketing drives sales. The new ‘Here’s To Change’ marketing campaign is said to spread out over the next three years and will supposedly cost as much as $1 billion. The campaign will consist out of three phases with the first starting today, with full featured video advertisements starting on Thursday. In the video ads, Robert Downey Jr., who will work with HTC for the next two years, will be joined by other stars in different scene trying to figure out what HTC really stands for with some guesses being “Humongous Tinfoil Catamaran,” “Hipster Troll Carwash” and “Hold This Cat.”
The advertisements won’t show off actual devices, but is apparently made “to invoke interest and talkability amongst consumers.” It remains to be seen whether or not HTC will take that beautiful red HTC One and add some yellow hues to see an Iron Man edition, which could likely push up sales. Either way; hold my cat.
What a way to start the week off? EVLeaks earlier this morning leaked out some official looking press renders of the upcoming HTC One Max ‘phablet’ which is slated for launch later this year and set to compete directly with the Sony Xperia Z Ultra and the upcoming Samsung Galaxy Note III.
The HTC One Max render leaked by EVLeaks is apparently of a non-final version of the device, but there are some slightly noticeable changes to the device’s design. The HTC One Max seems to have a more conspicuous plastic rim around the edges, similar to the one found on the HTC One Mini, there’s also the obvious addition of a larger display. On the rear of the One Max you’ll see the camera’s flash has had a change of position, but other than that, it appears to follow HTC’s new design language. The HTC One Max has been rumoured to pack a speedy Qualcomm Snapdragon 800 SoC and a larger battery alongside HTC’s new UltraPixel cameras and their Sense 5 UI.
An exact date on which the HTC One Max will launch is yet to be revealed, but rumours suggest that HTC will launch the HTC One Max on September 5 at IFA 2013 in Berlin, Germany, just a day after the Samsung Galaxy Note III is set to be unveiled.
Never really had a thing for a black, white or red HTC One? Well, then you’re in luck, an official looking image of a blue variant of the HTC One has been leaked all over the web thanks to EVLeaks and boy does it look dreamy.
EVLeaks earlier today leaked an image of what can only be described as a Smurf HTC One, thanks to the blue metal body. The Blue HTC One is likely to launch soon, considering a smartphone’s lifespan is quite short and will join the red, black and white versions that are already available on the market. In all likelihood it has taken a while, like the red version, to reach the market due to the anodization process of the metal where they colour it blue, or red. There isn’t much more to say considering EVLeaks and his mysterious ways and no carrier branding is shown off so it’s likely to not be exclusive to certain carriers like the red version is.
Is HTC trying to make an American flag with all the different colours or are they just trying to compete with the likes of Samsung and Nokia in the colourfront? Let us know what you think below!