Lenovo bought Ashton Kucher as a Product Engineer back in October, it really seemed obvious at the time that this relationship was more of a celebrity endorsement, although Ashton seemed serious about his work on Lenovo Yoga tablets and smartphones.
Recent news from the company says that both Lenovo and Ashton are working on limited edition devices that will be released later this year and since Ashton isn’t really an Engineer he’ll be helping the team out on designing the User Experience.
In an interview with Re/Code, Lenovo Chief Marketing Officer David Roman said, “I know on one level, it sounds corny, but it is real. He not only sees himself as an engineer, but he is an engineer. If he sees a problem, he wants to solve it.”
Would you like to see what comes out of this “special UI designing opinion”?