LG has always been lurking around in the background, trying to steal the spotlight from an unsuspecting competitor, such as their Time Square ad stating “LG Optimus G is here 4 you now” right next to Samsung’s ad teasing the Galaxy S4 launch, happening below the ad just days later. Now they have a new one.
No, it isn’t another meteor video on their new OLED TV screens. This time LG has decided to target users of competitors’ devices directly with targetted mobile ads in Scandinavia. If users using an iPhone access a site with the ad embedded, they are met with a screen stating “Hard to read this on your iPhone? Get the LG G2 with a 5.2″ FHD IPS Display”. They do something similar with HTC One and Galaxy S4 users stating “Tired of charging your HTC One? Get the LG G2 with 30% longer battery life” for the former and “Waiting for your Galaxy to catch up? Get the LG G2 with 20% faster processor” for the latter, both valid points and shown in a clever way.
Does LG have what it takes to become the third largest smartphone manufacturer in the world or better? Do you think they have some pizzaz? They were met with a huge outcry from global BlackBerry users today after trying to poke fun at the ailing smartphone maker.