Despite leading the commercial non-Nexus Android 4.3 update rollout and starting a controversial new marketing campaign with Iron Man actor, Robert Downey Jr., smartphone maker HTC’s future looks very bleak after shares hit an eight-year low early last month and analysts predict a grim future for the company.
HTC shares hit an eight-year low early last month after announcing that they are likely to make their eighth consecutive quarterly sales drop. The company was valued at $37 billion when it hit its peak a few years ago, before the iPhone and Samsung made smartphones gained the rave popularity they currently enjoy. The company is currently valued at just over a tenth of its peak at $3.8 billion, which analysts say is much higher than it will be when it hits the sweetspot for a merger or acquisition. BlackBerry and Nokia saw similar value drops before announcing their individual acquisitions last quarter. HTC’s value has dropped over 90% in the last 5 years and analysts doubt that the company would make a comeback.
It is entirely possible that the company may be acquired within the next few years with software giant, Microsoft, and computer giant, Lenovo, being pegged as possible suitors for the company.