The day of reckoning has arrived and Apple has kept to their promise of showing us some great new products and shedding some light on the launches of some ageing ones. The new iPad Air, iPad Mini with Retina, new MacBook Pro, iLife and iWork applications and more were unveiled today. Apple is great!
The almighty Apple announced that to date they have sold over 170 million iPads, despite a lot of criticism when the first iPad was launched. There are over 475,000 dedicated iPad applications in the Apple App Store and Apple owns 81% of the tablet market. The new iPad Air was announced today as the thinnest, lightest and fastest iPad to date, despite rumours calling it the iPad 5.
The iPad Air is 20% thinner than its predecessor at 7.5mm, 28% lighter at just 1 pound and has 43% narrower bezels! The new iPad Air comes in both Silver White and Space Gray and packs Apple’s new 64-bit Apple A7 SoC with its M7 motion coprocessor. The iPad Air comes with iOS 7 of course and Apple’s redesigned iWork and iLife application suites pre-installed making work and play so much better. Sadly there is no TouchID fingerprint sensor as rumoured to be.
The iPad Air will go on sale on November 1 starting at $499 for the 16GB WiFi-only model in the US, Australia, Austria, Belgium, Bulgaria, Canada, China (Wi-Fi models only), Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, Iceland, Ireland, Italy, Japan, Latvia, Liechtenstein, Lithuania, Luxembourg, Macao (Wi-Fi models only), Macedonia, Montenegro, Netherlands, Norway, Poland, Portugal, Puerto Rico, Romania, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland and the UK.
The new iPad Mini with Retina is most definitely my favourite of the crowd. Apple has upped pretty much everything in the iPad Mini, including the price and storage options. The iPad Mini with Retina comes with an amazing 7.9-inch display with a 2,048 x 1,536 pixel resolution giving it a heartwarming 326ppi density. The iPad Mini with Retina also comes with faster HSPA+, WiFi and LTE bands making browsing so much more fun.
The new iPad Mini comes in a new 128GB flavour too and the 16GB WiFi-only model starts at $399, up from its predecessor’s launch price. What makes the iPad Mini with Retina so much more special is the industry leading Apple A7 SoC that is packed onboard, making it 4 times faster than its predecessor and giving it an eight fold graphics power increase. It will come in both Silver White and Space Gray and will hit select markets sometime during November.
The company also announced that the new Mac OS X Mavericks update would be available for download today for FREE and it will make older devices much much faster thanks to its new compression techniques. iLife and iWork will also be given to users for free. The new Mac Pro will go on sale during December, just in time for Christmas, starting at a hefty $2,999. The new MacBook Pro with Intel Haswell and Crystalwell systems were also announced starting at $1,299 and $1,999 respectively whilst packing quite a punch!