On the twelfth anniversary of one of this country’s worst tragedies, AT&T caused widespread outrage on Twitter after posting an image of the 9/11 memorial on the display of a phone in order to make use of the tragedy as a marketing stunt.
The image in question, tweet shown above, was posted earlier today with the words ‘Never Forget,’ and was left online for almost an hour before being deleted. After which, AT&T tweeted an official apology saying “We apologize to anyone who felt our post was in poor taste. The image was solely meant to pay respect to those affected by the 9/11 tragedy.” Users across the Twittersphere was quick to criticise AT&T and show their utter disgust. The stunt was obviously in more than poor taste and the company most definitely needs to give out a better apology. It is no joke that 2,996 people lost their lives, nor is it a joke that thousands of people were injured both physically, mentally and emotionally by these tragic events.
We at Amzer Inc. wholeheartedly agree that the Tweet sent out by AT&T was in extremely poor taste and plead with the company to issue a proper apology, not only to their followers, but to our entire nation that is mourning today, to all of those that have lost loved ones and most of all to those who we honour each year for passing away on that tragic Autumn morning.