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Why everyone once again misunderstood Apple with the iPhone 5C and iPhone 5S…

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Three weeks ago Apple surprised the world when they introduced the Apple iPhone 5S, alongside the not-so-budget-friendly plastic iPhone 5C. Why was it such a surprise? Well, the iPhone 5S wasn’t anything like the mass media’s supposed insider sources reported. The iPhone 5S gained some processing power, widened its camera lens, enlarged its battery and added two new colour options to its line up, but that was the whole problem for the mass market.

Everyone wanted a larger display, a larger camera, a juicier battery and of course some other enhancements to make it a bit more competitive. The mass market misunderstood Apple on that faitful last Tuesday morning. Sure, the event launched two iPhone’s, but the main event was the launch of iOS 7, which was released globally just over a week later and downloaded onto over 200 million devices within the first five days. See, as soon as Apple announced iOS 7, they announced and additional three ‘new’ iPhone devices and four ‘new’ iPad tablets, with the iPhone 5S and iPhone 5C just happening to join in on the fun. You see. Apple’s iOS 7 breathes new life into devices as old as three years. It makes said devices, I am of course speaking of the iPhone 4, a viable smartphone for another three years, but most of all, it turns almost every iOS device over the last three years into a brand ‘new’ device by breathing a fresh new look, loads of new features and some speed into the devices.

The Apple iPhone 4, 4S, 5 and iPad 2, 3, 4 and Mini are essentially brand ‘new’ devices, and not the ageing white elephants that they were slowly becoming. Apple essentially announced eight additional devices at their September 10 event, sadly the market was too concerned over future products than with current offerings. Does the Nokia N8 still get the latest software updates? No. Does the Samsung Galaxy S still get the latest software updates? No. Does the Google Nexus One receive the latest software updates? The answer is once again a resounding no. Sure, the iPhone 4 and iPad 2 are getting trimmed down versions of the software and may not perform the best, but it is brand new software none the less. Users of said older devices are also likely to be more prone to acquiring Apple products in the future, not only as replacements for their older devices, but also because they know that a few years down the line, their products will still be receiving some of the latest software updates at the time.

The iPhone 5S and iPhone 5C should not be seen as flagship devices, or even the best that Apple has to offer, even if it is for now. Instead, maybe we should consider that they are rather there to bring users of older devices such as the iPhone 3GS, 4 and 4S over to the newer devices, with slightly larger displays and enhanced performance. Eventually Apple will once again want to launch an iPhone with double the screen resolution of their current offerings, but if everyone is still stuck on devices with their old screen aspect ratios, applications for the newer aspect ratios won’t be as successful. Developers will be reluctant to code applications for three different mobile screen resolutions in addition to the different tablet resolutions. So, maybe we are misunderstanding Apple.

The iPhone 5S and iPhone 5C aren’t the best they have to offer, not by a long shot, but it most definitely is more than enough to cater for everyone’s needs for at least the next year. Maybe it isn’t aimed at buyers of last years’ flagship, but instead at those who have to renew their two- and three-year contacts soon, that want something new and exciting, something elegant and useful. Do we really need large, pixel dense displays? Do we really need octa core processors? Do we really need 41MP cameras? I don’t think so, and neither does Apple, thus we have their current line up, which seems to be paying off quite well after seeing a record breaking 9 million sales during its launch weekend.

Once again we are shown that Apple doesn’t play by the rules, they make the rules…

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Written by Dion Guillaume

September 30th, 2013 at 2:42 pm