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Apple could possibly acquire the company behind Microsoft’s acclaimed Kinect sensor

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Remember the Kinect? Of course you do, its one of the fastest selling consumer products ever and made Microsoft’s XBox even more popular when it was launched for the console, but who is PrimeSense? That’s the company who made the technology behind the Kinect and helped Microsoft create the faff, but strangely Microsoft never though of acquiring them, at least not officially.

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Apple has been quite quiet on the innovation front as of late, and no, the Mac Pro isn’t revolutionary or really that innovative. So, what do they do to change that? Why not buy PrimeSense to create an industry leading motion sensor and gesture system? According to Calcalist, an Israel-based news outlet, Apple and PrimeSense are in the very early stages of acquisition talks, which according to their source could be in the range of $280 million. If it pans out, the acquisition could strengthen Apple’s portfolio of sneaky, but smart purchases.

Could the Apple console rumours be true and does PrimeSense have a roll in it? Apple and PrimeSense; makes sense.

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Written by Dion Guillaume

July 16th, 2013 at 12:17 pm