Despite Nokia’s best efforts to take some of the shine away from today’s kick off of BlackBerry Live in Orlando, the Canadians took to the stage with pride and delivered quite a successful start to the day. Many things were said and done including the announcement of the new BlackBerry Q5, previously rumoured to be called the BlackBerry R10.
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The BlackBerry Q5, brings BlackBerry’s iconic hardware keyboard and their new BlackBerry 10 operating system to the lower end of the market. The BlackBerry Q5 is aimed at the emerging smart phone markets and it fails to disappoint with that. The Q5 features a 3.1-inch touch display with a 720×720 pixel resolution, a 1.2GHz dual core processor, 2GB of RAM, a 1,800mAh battery as well as a 5MP camera and support for LTE, which may drive its sales. The Q5 will also feature the latest iteration of BlackBerry 10; BlackBerry 10.1. It will be available in black, white, red and pink and will launch in selected markets starting July.
BlackBerry also officially announced the rollout of BlackBerry 10.1, the latest update to their new operating system that brings along support for Skype and has come pre-installed on the BlackBerry Q10. BlackBerry 10.1 started rolling out immediately in quite a few markets allowing Z10 users to finally use the official Skype for BlackBerry 10. The BlackBerry Q10 was also given a definite window in which it will launch in the US, “early June” according to BlackBerry’s CEO, Thorsten Heins.
Then BlackBerry made a surprising reveal, their popular BlackBerry Messenger instant messenger will be coming to Android and iOS devices FOR FREE. The shocking reveal comes in a time where the likes of WhatsApp rules the instant messaging market. BBM for Android and iOS devices is set to become available for download sometime this summer, with no exact release date being made available. BBM will work on devices running Android Ice Cream Sandwich or newer or iOS 6 or newer, opening up a world of possibilities for the company. They revealed that over 10 billion messages are sent on the platform every day thanks to its 60 million active users.
The company seems to be making all the right moves and it may prove to pay off in the long run. What do you think of all of BlackBerry’s announcements today?